The use of the camera is very important as it links to the name of the video. This illustrates what a celebrities life is actually like as the press follow them everywhere. During the couples kiss the scene cuts to a greyscale view from a camera taking photo from a low angle tilting up towards them. As he carries her outside onto the edge of the balcony the soft non diegetic piano music playing quietly in the background gets louder and more dramatic implying something is about to happen, perhaps something dangerous. The male actor is dressed in a typical gangster attire, white shirt and back trousers. Lady Gaga is also wearing diamond rings on each of her fingers spelling out the word ‘Dior’, a very high end and grand brand. She also is wearing black glossy leather gloves contrasting with the innocence. She is wearing a white corset with a feathered gown making her look seductive despite white suggesting purity. Lady Gaga’s costume in this scene is very sexual and revealing. Additionally the sound of waves is very soothing and creates a relaxed atmosphere. Unlike most pop music videos Lady Gaga has broken the convention as the first thing we hear isn’t the song but non diegetic waves letting the audience know the house is by the beach. The next few shots are close up of different objects including a white rose symbolising purity and innocence and a long shot of a white mansion revealing the expensive and grand location. The establishing shows the silhouettes of palm trees normally associated with the beach and luxury. The video begins wiping in slowly from a circle in the centre of the screen expanding outwards. Lady Gaga since then has inspired people to be different and embrace their inner craziness. Not only is she famous for her talented voice but also her unique sense of fashion as not everyone can pull off a dress entirely made out of meat! When the song was first released people weren’t used to this style as she had a fresh take on things. Lady Gaga or Stefani Joanne Angelina is an American singer and recently actress. And there you have it, Lady Gaga is not just an artist who wears outlandish costumes, she is a fashion force “worth multimillion-dollars in publicity and clothing” (WSJ).Paparazzi is a 2009 pop song performed by the whacky but wonderful Lady Gaga.

Armani’s classic work is impeccable but if he puts a couple of his imaginative Gaga-esque options out there for the public, he will surely become more relevant once again to this generation. Now that he is modernizing and designing clothes for a pop icon like Lady Gaga, this could open the doors to a younger market. Around these parts, people tend to prefer the Armani who was king of suits and minimalism two decades ago. It’s theatrical.” (WSJ). Therefore this proves to be a very exciting, out-of-the-box, couture venture! My question is, do we think these looks will filter down all the way to Armani Exchange or Emporio Armani so that young people can buy them? Then again extreme shoulder pads and fetishist footwear wouldn’t go over so well in conservative DC. Roberta Armani said it best when she explained that “it wouldn’t be possible to give Gaga a look from the collection because she wears pieces of art. Unlike the other celebrities he dresses, Armani has designed specific looks just for Gaga whereas other famous people just choose from existing collections. He has dressed her for the VMA’s, “Alejandro” video and the Grammy’s. Armani and Lady Gaga have inked a deal in which he will be her upcoming tour’s costume designer.

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